|
|
ARISEIA as a trade organization provides a degree of consumer protection by helping to educate consumers. By maintaining and promoting high standards and educating against sales practices, which are considered unethical and harmful to our industry, we can assist consumers in making the best decisions in purchasing EDUCATION Our industry has had serious credibility problems with consumers due to the misuse of previous tax credits. We still have problems with sales and service practices that are counter productive to the industry overall. ARISEIA provides consumers with information on solar products, purchasing solar equipment, and tax credits that enable consumers to make educated decisions about solar. ENVIRONMENTAL AWARENESS Consumers need to be aware of both the economic and environmental benefits that solar energy can provide. By maintaining relationships with environmental groups, we can better elicit their support for our goals. ARISEIA has become the voice of Arizona's solar industry. Our industry is unique in the fact that the benefits that we can provide Arizona are both economical and environmental. Due to the fact that these benefits continue for the life of the system, those benefits are there for years to come. Outwardly many potential members may not realize the impact that our industry can have on our state. This is just one of the reasons why we need a unified voice. By becoming known as the voice of Arizona's solar industry, we have had a much greater impact for furthering our industry than at any time in the past. CONSUMER SERVICES The primary service that we as an industry trade association can provide is consumer education. A massive consumer education effort should be designed as an overall marketing effort on behalf of the industry, with the beneficiaries our The education that we provide should be designed to compliment the marketing efforts of the members of our organization. At the same time they should be designed to combat against certain practices that are counterproductive to our industry. The objective of providing consumer service is to insure that the consumers are protected. Through education we can provide consumers with the information that they need to educate themselves against the practices that unethical companies and individuals have used in the past. While ARISEIA may not be able to police the entire industry, we try to forewarn consumers and insure that members of ARISEIA maintain the highest ethical standards. SOLAR HOTLINE ARISEIA Solar Hotline provides information to consumers on all aspects of solar energy. As a member, your company will be included in the information provided to consumers. |